Illumination Lighting

Case Study

Key takeaway

By synchronising a premium rebrand with a unified Shopify ecosystem, we delivered a 200% increase in sales within six months of launch.

Strategist’s Insight – Robert Doran

“Between the creative vision and technical scale this journey had it all. By automating the back-end for 5,000+ SKUs, we ensured that the massive surge in traffic after the rebrand resulted in seamless conversions, but like any project as large as this, the sleepless nights were well worth the result!”

The Brief

MNG & our implementation teams partnered to deliver a total brand and digital overhaul for Illumination Lighting (Donabate). The objective was to evolve a traditional premium retailer into a multi-channel leader, modernising their identity through high-impact media while building a scalable Shopify ecosystem to automate complex inventory and financial workflows.

The Strategy

Tilt and Rage executed a dual Digital & Brand Transformation for Illumination Lighting (Donabate). Introducing a completely new sales channel was always going to be risky, but the results would speak for themselves in an ever changing digital landscape.

Brand Evolution (Rage): A complete identity overhaul, logo, slogan, and high-reach outdoor/radio campaigns.

Multi – Channel Integration (Tilt): Connecting Shopify to physical POS and accounting systems to create a ‘single source of truth’ for inventory and finance.

The Implementation

Creative Rebrand: Repositioned the brand as Ireland’s premier lighting destination through targeted multi-channel media.

Technical Automation: Engineered real-time synchronisation between the showroom and the web store to eliminate manual data entry.

UX Optimisation: Built a high-performance e-commerce platform designed to handle complex, large-scale catalogues.